Viral Loop in the news

Viral Loop named to top books lists of 2009

Library Journal lists Viral Loop as one of the best business books of 2009

Fast Company: "No book better explains the rocket-ship growth of a service like Facebook or Twitter."

Small Business Trends: "Adam Penenberg discusses the greatest viral marketing campaigns and why they’re so successful."

NYU Local: "Lists like this usually only contain works of fiction, but Penenberg’s analysis of social media deserves a spot because it is a sound, illuminating examination of the forces that many college students take for granted."

Young Entrepreneur Blog: "If you ever feel that you need a spark of inspiration, reach for this book from your shelf and see how others have achieved viral success through an inspired campaign. To many social media marketers, 'going viral' is a dream, if not an objective. It takes a clever way of thinking and also a certain mindset. Train your mindset with gems from this book."

Montreal Gazzette and Vancouver Sun say Viral Loop makes a terrific gift for anyone on the "bleeding edge," when being on the cutting edge isn't enough.

Viral Loop has been excerpted five times in five major publications

Fast Company: "What Are You Worth to Facebook?"

TechCrunch: "P.S. I Love You. Get Your Free Email at Hotmail"

Wired U.K.: "Pass It On. The Power of Viral Loops"

Financial Times: "Book Extract: Viral Loop"

ABC News: "A Journalist Describes How Companies Can Harness the Power of Technology"

Author and Book Profiles

The Observer: "Adam Penenberg's Crazy Viral Book Blitz"

The Independent: "Going Viral: How Business Caught the Bug"

Wall Street Journal Digits: "How Much Are You Worth to Facebook?"

Digital Journal: "What Facebook, Twitter, PayPal, Can Teach Us About Going Viral"

TechCrunch: "Using Facebook and the iPhone to Promote Somehing Called a Book"